Is NewDoggy Trustworthy?
Our Certifications and Standards
Trust is the most important factor when finding a puppy internationally. For families considering NewDoggy, one question naturally comes up:
Is NewDoggy legitimate and reputable?
The short answer is: YES.
In 2016, NewDoggy was independently assessed by TAM CERT, the Hungarian cooperation partner of TÜV Austria – one of Europe’s most respected certification organizations, known for auditing processes to ensure transparency, safety, and responsible practices.
As part of this evaluation, our full operation — including breeder selection, puppy health checks, international delivery, and aftersales services — was reviewed in detail, including observation of a live process.
Following this rigorous assessment, NewDoggy was recognized for:
the Ethical and responsible online trade of dogs,
and Compliance with ISO 26000 principles, focusing on social responsibility, transparency, and ethical business conduct.
This means our work is based on structured, independently evaluated processes — not assumptions or marketing claims.
Certificate of "Ethical and responsible online dog trade" (English version)
Certificate of "Ethical and responsible online dog trade" (German version)
Certificate of ISO 26000 compliance (English version)
Certificate of ISO 26000 compliance (German version)
What are the ISO 26000 Standards?
ISO standards are international guidelines designed to ensure that companies operate in a consistent, transparent, and responsible way.
Rather than focusing on opinions, ISO frameworks look at how a company actually functions. This includes: business ethics, customer responsibility, transparency, and operational structure.
While the following principles may sound technical, they reflect a responsible way of working that prioritizes customer safety through transparency and ethical practices:
The Key Principles of socially responsible behavior, outlined by ISO 26000:
accountability,
transparency,
ethical behaviour,
respect for stakeholder interests,
respect for the rule of law,
respect for international norms of behaviour,
respect for human rights.
The Seven Core tenets every ISO 26000 beneficiary keeps:
organizational governance,
human rights,
labour practices,
environment,
fair operating practices,
consumer issues,
community involvement and development.
Companies following the ISO 26000 framework are expected to operate in a way that respects both customers and broader ethical considerations.
What This Means for You
For families, this translates into a well-organized and reliable experience:
Clear and transparent communication throughout the process.
Careful selection of breeders and focus on responsible sourcing.
Attention to puppy health, travel preparation, and proper documentation.
A smooth puppy journey, from initial inquiry to delivery.
In other words, working with an ISO-compliant company like NewDoggy is not just about finding you a dream puppy; it’s about the professionalism and care with which we handle the entire process.
Real Experiences Matter Most
While certifications and standards are important, what ultimately matters is how these principles translate into real-life experiences.
Families who have welcomed puppies through NewDoggy highlighted:
- smooth and well-organized communication,
- healthy, well-prepared puppies,
- safe and carefully managed international delivery.
Explore real-life experiences in our Customer Stories or Customer Reviews section – see how NewDoggy families around the world welcomed their puppies home.
meet Finn
North Carolina, USA
This is Huckleberry Finn, our English Cocker Spaniel. Finn lives in North Carolina with his parents, Mark and Janine.
meet Halo
Vienna, Austria
Halo is our handsome Cavapoo boy, celebrating his 1st birthday in Vienna with his mom Nafisa.
meet Dino
Istanbul, Turkey
Dino, our beautiful Frenchie girl in isabella color, is loving her life in Istanbul.
meet Abuzer
Istanbul, Turkey
Abuzer is Dino’s best friend, a gorgeous Goldendoodle boy also from NewDoggy.
Transparency Over Assumptions
Online discussions can sometimes provide a fragmented or incomplete picture, often based on individual opinions rather than full processes.
For a clearer understanding, it is important to look at:
- how breeders are selected
- how health checks and documentation are handled
- how puppies are prepared for travel
- how the full journey is managed from start to finish.
This is where well-structured services and real customer experiences provide a more comprehensive perspective.
Learn More
If you’re exploring your options and would like to understand the process in more detail, you can:
- read real customer experiences in our Customer Stories section
- learn more about the process on our “Is NewDoggy Legit?” page.
We’re also always happy to answer questions and provide guidance based on your specific situation.
Call Géza at +36 (70) 372 3301
or click the CONTACT US button at the top of the page and leave us a message.

















